Terroir - Jem Challender / Barista Hustle

Jem Challender - Terroir: Coffee From Seed To Harvest

This book is created by Barista Hustle and explores how terroir influences your cup of coffee. By the use of profound research and in-depth interviews with different experts in the coffee industry, this book explains the influence of terroir on the success or failure of a harvest. What influence has terroir on the taste of your cup of coffee? And what investments and challenges do coffee producers face? The in-depth interviews and breathtaking pictures will teach you more about this.

Altered growth conditions and the effect on taste

Great coffee is the result of a plant’s genotype and the terroir that surrounds it. The environmental factors of climate and soil, combined with farming techniques, create the specific environment, or terroir, of a farm. Some of the environmental factors that affect a coffee plant in its lifetime, such as the elevation at which it grows, are impossible to alter. Others, such as soil nutrition, can be altered, but often only with vast capital expenditure.